{"title":"On Sale","description":"","products":[{"product_id":"andhra-nellore-biryani","title":"Andhra Nellore Biryani Paste","description":"\u003cp\u003e\u003cstrong\u003eNellore biryani runs hotter and dryer than anything in Tamil Nadu.\u003c\/strong\u003e Less water, more heat, proper spice depth. This paste delivers that exact profile — built for mutton, works with chicken or beef.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Mutton, chicken, beef\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNellore is Andhra Pradesh's coast-side biryani capital. The style is distinct — raw rice cooked with meat directly in the masala, no dum, no layering drama. The spice is aggressive. The colour is deep red. The aroma hits before the plate lands.\u003c\/p\u003e\n\n\u003cp\u003eThis paste captures that profile exactly. Add it to your protein, cook it down, serve it hot. No grinding. No guessing.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44528308584586,"sku":"SS-BP-NEL-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Nellore_Biryani_2_p_web_Product_page__2.png?v=1780377610"},{"product_id":"ambur-biryani","title":"Ambur Biryani Paste","description":"\u003cp\u003e\u003cstrong\u003eAmbur doesn't need introduction in Tamil Nadu.\u003c\/strong\u003e Small town, massive biryani legacy. Seeraga samba rice, light spice, long-cooked meat. This paste brings that specific flavour home.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Mutton, chicken, beef\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAmbur biryani is cooked differently from everything else in the South. The rice is seeraga samba — smaller, more aromatic than basmati. The spice is controlled. The meat does most of the talking.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes Ambur biryani hard to replicate at home is the spice balance — not too hot, not too mild, deeply layered. That's what this paste is built around. You bring the meat and rice. We've done the rest.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44554728210570,"sku":"SS-BP-AMB-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Ambur_Biryani_2_p_web_Product_page_-1_1.png?v=1780378250"},{"product_id":"bengaluru-donne-briyani","title":"Bengaluru Donne Biryani Paste","description":"\u003cp\u003e\u003cstrong\u003eDonne biryani is Bengaluru's own — served in a donne (areca leaf bowl), cooked in military messes and roadside stalls.\u003c\/strong\u003e Mild heat, ghee-forward, and nothing like the biryani from any other city.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Mutton, chicken, beef\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDonne biryani doesn't compete with Hyderabadi. It's a different category — mild, buttery, and built for volume. The original version was cooked in massive pots for army canteens in Shivajinagar. It became Bengaluru's everyday biryani.\u003c\/p\u003e\n\n\u003cp\u003eThis paste keeps the ghee-forward base intact. Lower spice, full flavour. Pairs especially well with raita and fried onions.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44528310648970,"sku":"SS-BP-DON-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Bnegaluru_Donne_2_p_web_Product_page__1.png?v=1780378487"},{"product_id":"hyderabadi-biryani","title":"Hyderabadi Biryani Paste","description":"\u003cp\u003e\u003cstrong\u003eDum biryani. The real kind — slow-cooked, sealed, layered.\u003c\/strong\u003e Hyderabadi biryani's flavour comes from patience, not shortcuts. This paste gives you the base. You add the meat.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Mutton, chicken, beef\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHyderabadi biryani is the most imitated biryani in India. Most versions get the colour right but miss the aroma. The authentic version is cooked dum-style — sealed pot, slow steam, meat and rice finishing together.\u003c\/p\u003e\n\n\u003cp\u003eThis paste delivers the full spice profile: whole garam masala, fried onion base, saffron-forward colour. You seal it, you let it cook, you open it at the table. That's the experience.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":45446111920266,"sku":"SS-BP-HYD-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Hyderabadi_Biryani_2_p_web_Product_page__1.png?v=1780377425"},{"product_id":"ambur-biryani-kit","title":"Ambur Biryani Kit","description":"\u003cp\u003e\u003cstrong\u003eEverything in the Ambur Biryani kit except the meat.\u003c\/strong\u003e The paste, the seeraga samba rice (450g), the whole spices, the recipe card. You add chicken or mutton. Done in 25 minutes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eRice included: Seeraga Samba 450g\u003c\/li\u003e\n  \u003cli\u003eAdd: Mutton or chicken (not included)\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g paste + 450g seeraga samba rice · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAmbur biryani runs on seeraga samba rice — smaller, stickier, more aromatic than basmati. The spice is controlled, the cook is fast, and the flavour is unmistakably Tamil Nadu. This kit includes the exact rice variety used in Ambur — not basmati, not regular rice.\u003c\/p\u003e\n\n\u003cp\u003eEverything pre-measured. No hunting for individual spices. No guessing ratios. Not a shortcut — a complete kit. Built for people who cook properly.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":45861059461258,"sku":"SS-BK-AMB-300","price":412.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Ambur_Biryani_2_kit_web_Product_page__2.png?v=1780377226"},{"product_id":"andhra-nellore-biryani-kit","title":"Andhra Nellore Biryani Kit","description":"\u003cp\u003e\u003cstrong\u003eEverything in the Nellore Biryani kit except the meat.\u003c\/strong\u003e The paste, the seeraga samba rice (450g), the whole spices, the recipe card. You add chicken or mutton. Done in 25 minutes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eRice included: Seeraga Samba 450g\u003c\/li\u003e\n  \u003cli\u003eAdd: Mutton or chicken (not included)\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g paste + 450g seeraga samba rice · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNellore biryani is Andhra's boldest — drier than Tamil Nadu styles, with deep red colour and heat that builds through the meal. The spice isn't decorative here. It's the point. Seeraga samba rice absorbs that spice profile better than any other variety.\u003c\/p\u003e\n\n\u003cp\u003eEverything pre-measured. You bring the protein. We've handled the rest. Not a shortcut — a complete kit. Built for people who cook properly.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":45861076205706,"sku":"SS-BK-NEL-300","price":412.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Nellore_Biryani_2_kit_web_Product_page__1.png?v=1780376949"},{"product_id":"bengaluru-donne-biryani-kit","title":"Bengaluru Donne Biryani Kit","description":"\u003cp\u003e\u003cstrong\u003eEverything in the Bengaluru Donne Biryani kit except the meat.\u003c\/strong\u003e The paste, the seeraga samba rice (450g), the whole spices, the recipe card. You add chicken or mutton. Done in 25 minutes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eRice included: Seeraga Samba 450g\u003c\/li\u003e\n  \u003cli\u003eAdd: Mutton or chicken (not included)\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g paste + 450g seeraga samba rice · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDonne biryani is Bengaluru's everyday biryani — mild heat, ghee-forward, built for a crowd. Originally cooked in army mess kitchens in Shivajinagar. Seeraga samba absorbs the ghee-forward masala beautifully without going heavy.\u003c\/p\u003e\n\n\u003cp\u003eEverything pre-measured. You bring the protein. We've handled the rest. Not a shortcut — a complete kit. Built for people who cook properly.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":45861076598922,"sku":"SS-BK-DON-300","price":412.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Bengalurur_Donne_Biryani_2_kit_web_Product_page__1.png?v=1780376406"},{"product_id":"hyderabadi-biryani-kit","title":"Hyderabadi Biryani Kit","description":"\u003cp\u003e\u003cstrong\u003eEverything in the Hyderabadi Biryani kit except the meat.\u003c\/strong\u003e The paste, the basmati rice (450g), the whole spices, the recipe card. You add chicken or mutton. Done in 25 minutes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eRice included: Basmati 450g\u003c\/li\u003e\n  \u003cli\u003eAdd: Mutton or chicken (not included)\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g paste + 450g basmati rice · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHyderabadi biryani is cooked dum-style — sealed pot, slow steam, meat and rice finishing together. Basmati is the only rice for this style. Long-grain, aromatic, holds the dum perfectly. The aroma when you break the seal is half the experience.\u003c\/p\u003e\n\n\u003cp\u003eThis kit delivers the full spice profile: whole garam masala, fried onion base, saffron-forward colour. Everything pre-measured. Not a shortcut — a complete kit. Built for people who cook properly.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":45861077254282,"sku":"SS-BK-HYD-300","price":412.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Hyderabadi_Biryani_2_kit_web_Product_page__2.png?v=1780375129"}],"url":"https:\/\/www.spicysouth.in\/collections\/on-sale.oembed","provider":"Spicy South","version":"1.0","type":"link"}