{"title":"Bestsellers","description":"\u003cp\u003eThe regional pastes people keep reordering. Pick one, add your protein, cook tonight.\u003c\/p\u003e","products":[{"product_id":"andhra-nellore-biryani","title":"Andhra Nellore Biryani Paste","description":"\u003cp\u003e\u003cstrong\u003eNellore biryani runs hotter and dryer than anything in Tamil Nadu.\u003c\/strong\u003e Less water, more heat, proper spice depth. This paste delivers that exact profile.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Mutton, chicken, beef, paneer, mushroom, soya\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNellore is Andhra Pradesh's coast-side biryani capital. The style is distinct — raw rice cooked with the masala directly, no dum, no layering drama. The spice is aggressive. The colour is deep red. The aroma hits before the plate lands.\u003c\/p\u003e\n\n\u003cp\u003eThis paste captures that profile exactly. Add it to your protein — meat or veg — cook it down, serve it hot. Paneer and mushroom hold up exceptionally well to the Nellore spice depth. No grinding. No guessing.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44528308584586,"sku":"SS-BP-NEL-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Nellore_Biryani_2_p_web_Product_page__2.png?v=1780377610"},{"product_id":"dindigul-biryani","title":"Dindigul Biryani Paste","description":"\u003cp\u003e\u003cstrong\u003eDindigul biryani has one rule: the protein must be tender enough to fall off the bone.\u003c\/strong\u003e Seeraga samba rice, curd-marinated protein, and a spice mix that's sharper than Ambur and lighter than Hyderabadi.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Mutton, chicken, beef, paneer, mushroom, soya\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDindigul sits 100 km from Madurai. Its biryani became famous because the cooks there understood one thing — the marinade is everything. Curd-soaked protein, pressure-cooked until soft, then finished in the masala.\u003c\/p\u003e\n\n\u003cp\u003eThis paste is built on that marinade logic. Works beautifully with paneer — marinate in curd the same way, pressure-cook to hold texture, finish in the masala. Same depth. Short cook time.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44528309633162,"sku":"SS-BP-DIN-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Dindigul_Biryani_2_p_web_Product_page__1.png?v=1780377944"},{"product_id":"bengaluru-donne-briyani","title":"Bengaluru Donne Biryani Paste","description":"\u003cp\u003e\u003cstrong\u003eDonne biryani is Bengaluru's own — served in a donne (areca leaf bowl), cooked in military messes and roadside stalls.\u003c\/strong\u003e Mild heat, ghee-forward, and nothing like the biryani from any other city.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Mutton, chicken, beef, paneer, mushroom, soya\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDonne biryani doesn't compete with Hyderabadi. It's a different category — mild, buttery, built for volume. The original version was cooked in massive pots for army canteens in Shivajinagar. It became Bengaluru's everyday biryani.\u003c\/p\u003e\n\n\u003cp\u003eThis paste keeps the ghee-forward base intact. Lower spice, full flavour. Works exceptionally well with paneer — the mild heat profile lets the ghee and paneer speak together. Pairs especially well with raita and fried onions.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44528310648970,"sku":"SS-BP-DON-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Bnegaluru_Donne_2_p_web_Product_page__1.png?v=1780378487"},{"product_id":"bai-nikah-biryani","title":"Wedding Biryani Paste","description":"\u003cp\u003e\u003cstrong\u003eThe biryani they make at Tamil Muslim weddings — long-cooked, deeply spiced, unmistakably festive.\u003c\/strong\u003e This isn't everyday biryani. This is the one your guests remember.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMakes ~2 kg biryani · Serves 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 25 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Mutton, chicken, beef, paneer, mushroom, soya\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTamil Muslim wedding biryani is cooked at scale — for 200, 500, sometimes 2000 people. That scale forces a different technique: slow-cooked masala, whole spices, and protein that absorbs flavour through a long cook.\u003c\/p\u003e\n\n\u003cp\u003eThis paste distils that exact flavour down to a home-kitchen portion. Works with meat for the full festive experience. Works just as well with paneer or soya for a veg version that still carries the same wedding-grade spice depth. Make it for four or scale it up for a gathering.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44528311337098,"sku":"SS-BP-WED-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Wedding_Birynai_2_p_web_Product_page__1.png?v=1780378784"},{"product_id":"andhra-green-chilli","title":"Andhra Green Chilli Paste","description":"\u003cp\u003e\u003cstrong\u003eAndhra Green Chilli is Bengaluru's most-ordered curry.\u003c\/strong\u003e Fiery, fresh, nothing like a standard curry. This paste gets you there without sourcing 15 ingredients on a weeknight.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eServes 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 20 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Chicken, mutton, paneer, mushroom, soya\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eGreen chilli curry became Bengaluru's cult dish because of how it tastes — bright, sharp heat from fresh green chillies, not the slow burn of red chilli powder. The spice is immediate and clean.\u003c\/p\u003e\n\n\u003cp\u003eThis paste captures that fresh green chilli base. Paneer works exceptionally well here — the fresh chilli heat cuts through the richness of the cheese the same way it cuts through chicken. Add your protein, cook it down in 20 minutes, serve with parotta or rice.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44706946121866,"sku":"SS-CP-GCH-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Andhra_Green_Chilli_2_p_web_Product_page__2.png?v=1780378981"},{"product_id":"classic-chettinad","title":"Classic Chettinad Curry Paste","description":"\u003cp\u003e\u003cstrong\u003eChettinad is Tamil Nadu's most complex cooking tradition.\u003c\/strong\u003e Black stone flower, kalpasi, marathi mokku — spices you don't find in any other Indian cuisine. This paste is built on that exact spice logic.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eServes 4\u003c\/li\u003e\n  \u003cli\u003eCook time: 20 mins\u003c\/li\u003e\n  \u003cli\u003eWorks with: Chicken, mutton, paneer, mushroom, mixed vegetables\u003c\/li\u003e\n  \u003cli\u003eNet weight: 300g · Shelf life: 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eChettinad cuisine comes from a merchant community that traded spices across Southeast Asia and brought back flavours no one else was using. The result is the most aromatic, layered curry base in South India — and it was traditionally cooked with both meat and vegetables.\u003c\/p\u003e\n\n\u003cp\u003eChettinad mushroom curry is one of the most iconic veg dishes in Tamil Nadu cooking. This paste delivers the full spice set — kalpasi, marathi mokku, black stone flower, dried red chillies — and works with paneer, mushroom, and mixed vegetables as naturally as it does with chicken. Deep, dark, properly fragrant. Pair with rice or parotta.\u003c\/p\u003e","brand":"Spicy South","offers":[{"title":"Default Title","offer_id":44731621507210,"sku":"SS-CP-CHE-300","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/9884\/6346\/files\/Classic_Chettinadu_2_p_web_Product_page__2.png?v=1780379289"}],"url":"https:\/\/www.spicysouth.in\/collections\/bestsellers.oembed","provider":"Spicy South","version":"1.0","type":"link"}